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CONCEPTING, PLANNING, SHOOTING




1/15
RETOUCHING




1/4
DESIGNING LOCALIZED ASSETS


My role in planning:
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Interviewing potential employees to be featured
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Researching local hotspots in various cities
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Brainstorming shoot activities to capture genuine emotion
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Designing wardrobe and prop mood boards
My role in executing:
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Styling talent
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Shooting stills
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Directing talent
My role in post-production
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Curating selects
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Retouching
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Applying photography to localized ad placements

MAGENTIFY
Our team created an asset library so that employees and customers could Magentify their photos, giving T-Mobile an opportunity to brand crowdsourced social content from their most loyal ambassadors and customers.
My role:
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Illustrating over 150 localized, branded stickers
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Brainstorming regionally relevant illustrations
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Developing photo filters
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Creating sponsorship-specific sticker packs for Ariana Grande, The Jonas Brothers, and MLB
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