BRANDED SEGMENT

• Developing a segment concept that was college football themed but also promoted Wendy's breakfast

• Sketching the dorm configuration

• Coordinating with a freelance illustrator to shade the sketches for round two

• Adapting the illustrator's sketches into color comps as a base for 3d renders

• Working with 3d artists to source stock renders that aligned with my drawing

• Providing feedback to 3d artists to achieve a final product that was aired on Big Noon Kickoff on FOX