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Christi Dupree
Tapping into our target's passion for music through a 3-phase talent search competition.
1 MILLION SOCIAL IMPRESSIONS
30K SOCIAL ENGAGEMENTS
111,853 MICROSITE VISITS
84,036 VOTES
77,601 SWEEPS ENTRIES
186 EARNED PLACEMENTS
119.3MM TOTAL MEDIA IMPRESSIONS
ARTIST RECRUITMENT
My role: ​
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Concepting, storyboarding, animating, editing and rendering finished videos for social and paid media entirely on my own and only using stock assets (see video below).
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Designing voting microsite prototype in Adobe XD
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Designing emails, banners and flyers for paid media
VOTING
My role:
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Designing Phase 2 look and feel
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Storyboarding, planning, and overseeing three shoot days to produce videos of the three finalists.
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Working with external edit team to tighten up the end product
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Reskinning the microsite for phase 2
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Designing social assets to promote the finalists and encourage voting
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Creating animated and static assets for paid media
WINNER ANNOUNCEMENT AND PERFORMANCE
My role:
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Storyboarding consumer-facing announcement video
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Concepting and overseeing content capture of the winner experience following the announcement, including a mentorship day with award-winning producer Che Pope
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Storyboarding and overseeing content capture and editing of Sarah's induction week performance
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Storyboarding and overseeing editing of internal and consumer facing program recap videos
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